Traci Shields, ASID


NCIDQ Certified
Licensed Interior Designer
General Contractor

Friedman & Shields, a nationally celebrated interior design firm, specializes in remodeling and furnishing luxury homes for their clients.

Traci Shields, with 28 years of interior design experience, takes a holistic approach to each project, overseeing all the details so that every element, inside and out, is consistent with the overall design theme. Traci’s attention to detail and demand for excellence makes her one of the most sought-after interior designers in the industry.

Traci’s unique ability to visualize and interpret her client’s needs and individual style is reflected in each diverse project.  She creates sophisticated yet livable interiors providing quality, function, and comfort.

Friedman & Shields has been awarded over 30 ASID Design Excellence Awards. We continue to be awarded by the Houzz community for our excellent design and services.

Friedman & Shields are professional members of the American Society of Interior Designers (ASID), are NCIDQ certified, licensed Interior Designers and hold their General Contractors License. ROC 298365 & ROC 254959.

“The biggest compliment for me is when my established clients engage me to design their next home. I’ve been fortunate enough to have completed 3 and 4 homes for several of my clients- it’s a true honor.” – Traci Shields, ASID

What Clients Are Saying...

We had an incredible experience working with Traci at Friedman and Shields. We did a total interior renovation on our second home. Traci quickly got a sense for our goals, budget and taste and was able to present ideas and suggestions for each step in a simple format to enable quick decisions to keep on track and on budget. Working remotely was really easy and Traci was responsive, reliable and accommodating for our schedule. The finished product is a stunning, award winning design that makes us so happy and so proud. It was also completed on time and on budget. Perhaps the most important quality is that we always trusted Traci and felt that she had unquestionable integrity and always had our best interests in mind.

AdamLafayette, CA

We bought a house in AZ with several things that we didn’t really like. Traci came in and identified numerous things to change to our home, that made it ours. She helped us with the furniture and accessories and she did a fantastic job doing things that we would not have thought of. She is very efficient and easy to work with. We were very, very satisfied with her expertise, efficiency, enthusiasm, knowledge and attitude. We were so satisfied that we have asked her to help us with a home that we will be building late this fall in MN. We would highly recommend Friedman and Shields for any building/remolding projects.

DeborahWest Fargo, ND

Professional. Honest and straight to the point. Creative. Efficient. Traci is everything I hoped an interior designer would be. Both projects she has helped me with, have turned out exactly what I had envisioned.

PollyPhoenix, AZ

We engaged Friedman and Shields for two projects in the last three years: The first was to combine two homes into one and do a kitchen remodel. The second was to furnish and decorate a summer home 125 miles away. In both instances, we felt that Traci and her team addressed our goals, personalities, and budgets in delivering a final product that was much more than we had imagined. Traci makes very good use of both our time and hers as well as that of her team. We had been concerned about a project 2 hours away but everything came together without a hitch and it was no problem at all. Traci is delightful to work with and we can heartily recommend Friedman and Shields!

PaulaFlagstaff, AZ

Traci Shields and her team provided light construction, interior design, and furnishing for our home in Scottsdale. We are absolutely thrilled with the results! Traci’s recommendations for our project were spot on. She knew better than we did regarding what was needed and vision for the finished project. She did a brilliant job mixing our traditional style with the Southwest home we purchased. We live out of state and felt completely informed and easily made decisions with the information Traci provided. I can confidently say with Traci and her team on the job I knew each detail would be handled perfectly. Traci has an amazing gift and talent for completely understanding our “style” and making it a reality. I give her my highest recommendation and confidence.

CelestePleasanton, CA

We moved to Arizona permanently from Canada in 2005 but had never built a home so were as naive as it’s possible to be. We hired an architect and a builder to design a 5000SF home on a 3-acre hillside lot with spectacular views. We then hired Friedman & Shields as Interior Designers however they proved to be so much more. They substantially modified the architect’s designs throughout the home making the actual layout very much more functional and making far better use of the views. Their recommendations for ceiling treatments, lighting, colors, hard materials, fabrics, furnishings etc. were wonderful and seven years later we still love them all. Traci and her colleagues were great to deal with and very patient with we neophytes.

PeterFountain Hills, AZ

Traci Shields of Friedman & Shields is extremely talented and professional. She is easy to work with and quickly can select the very best in design and color options. Traci is also very talented with floor plan layout and design. I have worked with Traci on 2 homes over the past 9 years and she has impeccable style and taste. Traci is a genius. I can recommend her to anyone, as she is truly the best at what she does.

AndreaMesa, AZ

Traci, has done a few projects over the years ad all have come out fantastic, She has a keen eye for putting colors together and ensuring all designs have a wonderful flow.

TerryScottsdale, AZ

Traci and her team were fantastic to work with. They were professional, insightful, creative, and to the point. They exceeded our expectations on the designs while staying within our budget and we are looking forward to the opportunity to work with them again.

AdamScottsdale, AZ

Traci’s professional knowledge, experience, attitude and ability to meet deadlines and budgets exceeded our expectations. The scope of the project included architectural, structural and interior design changes, which under her supervision were executed flawlessly. Under her guidance both our functional and comfort needs were met, bringing a 30-year home into the 21st century.

JoanScottsdale, AZ

I cannot say enough good things about Traci! What a great designer, wonderful person and a joy to work with. We first met Traci when we started to build our custom home. She made suggestions to the architect that improved the design of our home and helped us throughout the building process to select all of our finishes and colors. Traci helped us with furniture selections and designed some custom furniture pieces for us. We still love the outcome of the finished design and would NEVER have been able to complete our home without her help. Traci is such a professional – quick, efficient and an expert in her profession. Highest recommendations!!!!

CarolynChandler, AZ

We are so happy to be working with Traci and her experienced team at Friedman and Shields. Traci familiarized herself with our specific furnishing taste, colors and design before beginning our projects. She coordinated with her qualified contractors to complete the many projects we had scheduled. She is knowledgeable and experienced in finding the furnishings we needed and the quality of her selections is the best. We’ve always been involved in the final selections and have been very happy with all the work she has done with us. It’s been a pleasure to have Traci and her colleagues leading us through this design process.

DebbieScottsdale, AZ

Traci provided creative design suggestions and furniture for the entire home utilizing existing artwork and carpets to achieve a complete integrated and whole design statement.  She is an experienced design professional with an extensive depth of knowledge who communicates and interacts well with her clients.

KatharinePhoenix, AZ